ICOM NATHIST Conference 2017 | Media Concept Proposals | 3.2017
Using timelapse animation, spooky cinematography, and Carnegie Museum exhibits + collections to reframe the Anthropocene as a ghost story.

1 // Anthropocene Projections and Bumpers // Mixing timelapses of growing mushrooms and other organic processes with symbols of human dominance—including objects and displays from CMNH collections—to create Anthropocene-themed visuals such as animated titles to segue between and introduce speakers, looping ambient projections, and creative marketing assets.

Aesthetic // In keeping with the conference’s proximity to Halloween (and the real-life horror of extinction), imagining the Post-Anthropocene as a ghostly landscape full of ethereal mushrooms and other detritivores growing over the vestiges of human culture.
We’ll focus on small objects and macro lenses: imagine a broken iPhone sprouting mushrooms; a circuit board throbbing with slime; a bin of plastic toys overgrown with grass and mold.
We can also digitally composite this timelapse footage into notable displays and objects in CMNH, and grow mushrooms and other timelapse-ready organisms into the shape of words, logos, or other design assets.

Visual References // Subtly manipulating organic subjects for timelapses as in pioneer John Ott’s film Dancing Flowers and F. Percy Smith’s Secrets of Nature // Using classic horror cinematography to look at spaces in the museum, such as Kubrick’s slowly advancing camera in The Shining.
2 // Promo Video // Using the same media as above, a 2-4 minute long video to send to prospective attendees in advance and otherwise market the Conference. Some options:
     -      Pittsburgh in the Anthropocene // Introducing attendees to our city in the context of the Anthropocene. How have Pittsburghers throughout history impacted the local environment, for good and ill? What’s Pittsburgh doing today to combat climate change and extinction?
     -      An Introduction to the Anthropocene // An animation or video explaining the basics of the Anthropocene (what’s it mean, when did it start, why is it important, etc.), using CMNH and CMOA museum collections as the main source of visuals.
     -      Making the Exhibit // Documenting the process of launching the Anthropocene exhibit at CMNH, talking to the collaborators behind the scenes—the curator, the fabricator, etc.—which could yield multiple short teasers to release leading up to the opening, as well as behind-the-scenes content for museumgoers.